Cultural Assimilation in Digital Interactive Museum (CADIM): a Service Learning Project in Malaysian Borneo

Due to the global pandemic, the museums and cultural organizations have sped up the adoption of technology and online modalities, with varying degrees of success. In reality, the crisis has worsened pre-existing structural problems and revealed the fragility of practitioners and institutions in this sector. With this background, the Fuzhou World Heritage Gallery, in Sibu and University College of Technology Sarawak initiated a Service-Learning project for digitisation of the gallery exhibits and processes. The academic goal of the project is to learn about the practices and theories of human-computer interaction in a localised context engaging students with social communities and local cultural organisations. Using theories related to “design in the wild”, community-based co-design, and Service-Learning pedagogical approaches students are engaged with the staff and stakeholders of F the gallery and translate the results from the formative study into the design of prototypes or processes for the partner organisations. 36 students divided in 9 groups supervised by Two academic staff and a project coordinator, developed Six Augmented Reality prototypes, an inventory database, a website for the gallery, and an android based game for experiencing and learning Fuzhou resettlement journey to Malaysian Borneo. The students worked with the gallery staff towards appropriating the design to Fuzhou culture and drawing inspirations from the gallery’s collection. The students were engaged in critical reflection exercises including quantitative pre- and post-course surveys, writing reflective journals, using sketches to critically analyse their actions and consequences in the field. Generally, the students reported positive feedback on the course structure, working on “real-world” problems, and learning new skills while time constraints, uncertainty, and communication barrier are amongst the challenges faced during the field visits. For future studies, we aim to continue the reflection exercises in the next two semesters to know the true impact of the work we are lauding as having positive social impacts.

Project Recognition

CADIM (previously known as CEDIM) is winner of the Entrepreneur prize in UNESCO TechCul 2020; which recognises innovation and excellence in developing digital solutions for culture and creative sector.

Fuzhou World Heritage Gallery


The gallery is the first museum of Fuzhou culture in overseas Chinese society. It focuses on the migration history of the Fuzhou clan to Sibu and the traditional Sibu Fozhou lifestyle. The exhibition includes the images of honored pioneers, the events of Sibu, as well as farming, logging, carpentry, rubber tapping and cooking artifacts. The gallery also maintains a special collection of Fuzhou literature as a research resource. The gallery published a book called Tastes and Flavours of Fuzhou in November 2010. The book is based on a field survey of the ancestral homeland in March 2010. Its contents encompass the traditional and modernized Fuzhou cuisines in the ancestral homeland and Sibu. Readers can attain a better understanding of the so-called genuine Fuzhou cuisines and the lately invented ones in Sibu. The gallery demonstrates crystallization of localized and transnationalized Fuzhou identity.

Project Achievements and Future Plans


  • The students (36) contributed a total of 400 gross man-hours to the projects in the semester. Each student contributed 42 grass man-hours, which includes 20% of the time on site under the supervision of three academic staff.
  • The project is one of the 25 finalists (443 participants from 34 countries) and winner of Entrepreneur Prize in the UNESCO TechCul 2021 Online Ideathon (https://techcul.org/). 
  • From 18 January - 31 March 2021, a group of interns from UCTS and Six (6) Postgraduate students of Malmö University, Sweden will take the project to the next stage. They will refine the current prototypes and will deliver tangible products for the use in gallery. 


Partners

University College of Tech. Sarawak, Sibu

Dr Tariq Zaman

Associate Professor, School of Computing and Creative Media

 

World Fuzhou Heritage Gallery Sibu

Tan Yek Huong

Director